Vision and Strategy

Vision 2015 Strategy

In 2015, Philips wants to be a global leader in health and well-being, becoming the preferred brand in the majority of our chosen markets. We believe Philips is uniquely positioned for growth through its ability to simply make a difference to people's lives with meaningful, sustainable innovations.

 
Brand Promise

We empower people to benefit from innovation by delivering on our brand promise of “sense and simplicity”. This brand promise encapsulates our commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all our users.


 
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Mission

"Improve the quality of people’s lives through timely introduction of meaningful innovations."

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Vision

“In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing sense and simplicity to people.”

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Values

  • Delight Customers
  • Deliver great results
  • Develop people
  • Depend on each other