Frequently Asked Questions Why does my uGrow App give personalized information? Being a parent can sometimes be overwhelming. At Philips Avent uGrow, we believe in only showing you information that's relevant for you right now. Tailored to your needs You'll receive articles and messages on your timeline that are selected for you based on the data you've entered into the app and your baby's age. When in doubt, contact a professional If you're unsure about whether the information is relevant, or want more detailed information, we recommend you contact your healthcare professional.