Good night Care starts with Sonicare

Why Nighttime Brushing? 

We all know, brushing twice daily, for at least two minutes with fluoride toothpaste, is essential for maintaining oral health, alongside cleaning interdentally, a healthy diet, and regular check-ups. But nighttime brushing is especially critical. During sleep, saliva flow, which naturally protects the mouth, decreases significantly. Without effective plaque removal before bed, teeth and gums are more vulnerable to harmful bacteria, increasing the risk of caries and gum disease. 

 
The Challenge: Nighttime Habits 

At the end of the day, patients are often tired and less motivated. This can lead to shorter brushing, poor technique, or even skipping brushing altogether. With manual brushing, ineffective technique can leave up to 50% of bacterial plaque behind. Power toothbrushes are clinically proven to remove more plaque and improve gum health compared to manual brushes, helping maintain better brushing performance when motivation and technique drop. 
 

Educating patients on bacterial plaque 

Do you patients know: the mouth contains a natural microbiome of both beneficial and harmful bacteria? It could be interesting to discuss with them that bacterial plaque is formed when bad bacteria accumulate on teeth and are not removed regularly. If the bacterial plaque builds up, harmful bacteria dominate, producing acids and toxins that damage enamel and inflame gums. Regular, thorough brushing removes plaque, helping maintain a balanced microbiome where good bacteria can thrive and bad bacteria are kept under control.

When you can’t be there, there's Sonicare

Brushing continues when patients leave the chair and most impact is often made in the moments  between visits. Our Philips Sonicare power toothbrushes are designed for gentle and highly effective plaque removal with up to 20x more plaque removal versus manual brushing. The Next Generation DiamondClean gives real-time pressure and coverage feedback on the handle.  
 
It makes sure every area is addressed and helps patients brush better every day, especially when habits are hardest to maintain - at night. Rather than relying on perfect technique, Sonicare uses FluidAction to deliver a consistent, deeper clean. For dental professionals, this extends care beyond the chair. For patients, it creates an easy routine they can stick to. 

Inform your patients about the benefits of power brushing at night

Together, we can increase our impact 

By making the right thing easier - simpler brushing, consistent guidance, and a more rewarding experience - we empower people to take charge of their oral health and stick to better brushing routines. And when patients see real progress, dental visits become (even) more positive.  
 
At Sonicare, we are committed to supporting all dentists and hygienists, with evidence-based tools and innovations that allow you to extend your impact beyond the dental chair - especially to support your patients during the most vulnerable moments of the day. Together, we’re not just improving brushing. Together, we can improve better oral health for millions. 

93% of people who try Sonicare report they would not return to manual brushing, highlighting its impact on behavior and adherence beyond the chair. 

Discover our wide range of power toothbrushes

Source: link to study: PubMed 22672101 — a 2012 meta-analysis by Dagmar et al., including 59 studies and 212 brushing exercises.