W3 Optimal White, Toothbrush heads

Advanced cleaning for stain removal and whiter teeth

Premium White brush head gives you a whiter, brighter smile. Removes up to 100% more stains than a manual toothbrush for whiter teeth in just 3 days

Select available colours:

White
Black

Deep cleaning

10x more plaque removal

Precisely angled bristles are engineered for up to 10 times more plaque removal.¹

Premium Whitening

100% Less Stains

Enjoy whiter teeth in three days

Adaptive technology

4x more surface contact

Bristles adjust to the shape of your teeth and gums so you get up to 4x more surface contact than a regular brush head.²

Product sheet

Removes up to 100% more surface stains in just 3 days*

Dense bristles packed into the center of the Philips Sonicare Premium White brush head work hard to remove plaque, and everyday surface stains from food and drinks. Flexing sides let bristles contour to the unique shape of your teeth and gums for deep cleaning and a brighter smile in just 3 days.

Up to 4x more surface contact** for an effortless deep clean

You get a personalized clean every time you brush with our adaptive cleaning technology. Soft, flexible rubber sides let Premium White adapt to the unique contours of your mouth. Our bristles adjust to your gums and teeth, giving you up to 4x more surface contact** than a regular brush head for deeper cleaning, even in hard to reach spots. The adaptive cleaning technology also allows gentle tracking along the gumline and absorb excessive brushing pressure, and enables an enhanced sweeping motion for a unique in-mouth feel and superior cleaning.

Up to 10x more plaque removal than a manual toothbrush

With Premium White, you get exceptional cleaning as well as daily whitening. Its flexible design helps remove up to 10x more plaque**** from teeth and along the gum line for a deep clean you can see and feel.

Automatically selects optimal mode for ultimate results***

You’ll always get the best possible clean with our BrushSync™ mode-pairing feature***. The Philips Sonicare W3 Premium White brush head syncs with your BrushSync™ enabled Philips Sonicare toothbrush handle***, selecting the optimal brushing mode and intensity level for exceptional whitening. All you need to do is start brushing.

Always know when to replace. Always get an effective clean.

Brush heads become less effective after 3 months of use, but with BrushSync™ you'll be reminded before this happens. Your smart toothbrush will track how often and how hard you brush, and will notify you when it’s time for a replacement. Don’t have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles, and when they turn white you’ll know it’s time for a fresh brush head.